Samsung QLED TV

Brand Visual Strategy, Visual Identity Design System, Product Launch Communication, Integrated Marketing Creatives, Retail Experiential Design

For over two decades, Samsung's dominance as the top consumer choice in the TV category is a testament to its unwavering commitment to excellence. At the pinnacle of Samsung's premium TV offerings is the QLED TV, renowned for its unparalleled picture quality, innovative design, and cutting-edge technology tailored to meet consumers' desires and needs.

Our primary goal under the new "Aspirational yet Approachable" visual strategy was to create consumer-friendly communication. By avoiding technical jargon, we developed a visually appealing and cleverly designed solution that engages on both functional and emotional levels. This new QLED and QLED 8K brand design was implemented in a 360-degree integrated marketing campaign, showcased through launch events, and featured in Samsung's own stores and partner stores worldwide.