NIKE Golf Sasquatch Driver

Visual Identity Design System, Product Launch Campaign, Brand Visual Communication, Integrated Marketing Creatives

The Nike Sasquatch Driver, released in 2005, made waves in the golf industry with its cutting-edge technology and distinctive design. The primary objective for achieving brand success with Nike's new driver was to appeal to younger audiences with diverse backgrounds, leveraging its innovative features and endorsements backed by high-profile athletes like Tiger Woods and Michelle Wie.

To effectively communicate design principles—energetic, massive, fast, and distinctive—a hand-crafted logotype and a full suite of alphabet letters/numbers alongwith a striking contrast color combination of Lamborghini yellow and Jet black were consistently utilized across all consumer touchpoints.