Sprite

Visual Communication Strategy, Reframe Visual Identity Design System, Integrated Marketing Creatives

For this 70-year-old favorite among teens and young adults, maintaining its status as a trendsetting badge brand has been crucial. The primary challenge in refreshing the Sprite brand was to develop authentic, distinctive design concepts and visual communication that stood out from the competition. By leveraging existing brand assets, we revitalized them and created energetic, humorous, bold, and clever integrated marketing materials for the relaunch of the King of Refreshment.