Nike Ekin Group

Branding, Manifesto Book

The Nike Ekin Group is an exclusive and knowledgeable team dedicated to representing Nike's brand and products at a high level, particularly within North America. With a deep understanding of Nike's ethos, products, and the interests of its loyal customer base, they likely play a crucial role in ensuring that the brand resonates effectively with consumers across various platforms, including NikeTown stores.

Ekin, spelled backward of Nike, the logo was ingeniously crafted by flipping the Nike logo. Reflecting the brand positioning statement of the Group, "I know Nike backwards and forwards," the bold and playful visual language of the split-half design concept adds depth to its identity.