Nike Women’s T2BS (Train to be Strong)

Visual Strategy, Brand Creative Refresh, Visual Identity Design System, Integrated Marketing Creatives

Transitioning Nike Women's overall brand positioning, “Train to be Strong," marked a significant turning point. Following a year-long engagement with consumer research and insightful studies,
We were privileged to contribute to this pivotal moment by reshaping the women's brand narrative with a new visual identity system and a creative refresh project.