Caesars Palace / Caesars Imperium / Caesars Republic

Design Strategy, Refresh Brand Visual Identity & Communication, Brand Extension Creatives

Caesars Entertainment & Hotel Group reigns supreme on the iconic Las Vegas Strip, attracting over 50,000 visitors daily worldwide. However, the brand's look and feel have become outdated and less appealing to today's young adults.

We revitalized three major Caesars family brands (Flagship/Ultra Rich/Young Professional) with a modernized visual identity to give three clear brand personalities. These updated, systematically designed brand visuals were seamlessly implemented across all mediums, from mobile and website to on-site property communications, merchandise, billboards, and direct mailers.