Caesars Palace Lunar New Year Celebration

Visual Identity, Nisch Marketing Creatives & Campaign

Hotels owned by Caesars Group are popular with diverse ethnic groups, who often choose to celebrate their cultural events at these properties. One of the biggest cultural celebrations at Caesars Palace is Lunar New Year Week. The Year of the Monkey holds special significance for the Asian community, symbolizing luck, prosperity, and wealth.

To mark the occasion, we developed a fully integrated and dynamic marketing campaign that spanned from Las Vegas to China. The campaign’s standout features were its innovative use of typography layered with four languages, a vibrant color palette, and a flexible, scalable layout design that captured consumers' attention.