Coke Teen Digital
Digital Creative Refresh, Content Creatives, Visual Identity Design System
Digital platforms are integral to teenagers' lives and constantly expose them to brand messaging. Our project aimed to transform Coca-Cola's digital presence into a teen-focused space with visually and contextually engaging content.
Using Coca-Cola's existing branded visual assets, we enhanced elements to resonate with teens. We crafted The first Teen Coke digital communication using Coke's established design principles, featuring light, snackable content through stunning visuals and dynamic modular compositions that work for all digital devices seamlessly.
![Coke Teen Digital.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/f4c094d6-504d-4456-abe3-d04e2b0a24c1/Coke+Teen+Digital.jpg)
![Coke Teen Digital5.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/1891ee33-fad6-47b8-963b-83e04408abaa/Coke+Teen+Digital5.jpg)
![Coke Teen Digital6.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/13169a0a-21b3-4b84-8e05-bb08337f95f8/Coke+Teen+Digital6.jpg)
![Coke Teen Digital2.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/459afa7a-6de7-400e-9eba-9b5a15f6cd1d/Coke+Teen+Digital2.jpg)
![Coke Teen Digital3.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/03f1409a-f5f9-4b0b-ba54-c656c2dd5205/Coke+Teen+Digital3.jpg)
![Coke Teen Digital2.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/4e1be519-e4e2-401a-9c5b-c4e306c79f1e/Coke+Teen+Digital2.jpg)
![Coke Teen Digital4.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/ab49fe09-315b-4ef2-8907-243667c6a6f5/Coke+Teen+Digital4.jpg)
![Coke Teen Digital7.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/cc98d147-69d4-4ac7-9b48-5c65a375a90f/Coke+Teen+Digital7.jpg)
![Coke Teen Digital9.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/8b06fdb0-3f7f-4357-9617-a7d24cb4a789/Coke+Teen+Digital9.jpg)
![Coke Teen Digital10.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/34167a59-f852-4b49-8e29-71303b462774/Coke+Teen+Digital10.jpg)
![Coke Teen Digital11.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/d51fc71b-f298-450b-9b5b-df75de588351/Coke+Teen+Digital11.jpg)
![Coke Teen Digital12.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/c5f85f0a-d6c1-48bd-82ee-1118433ec46d/Coke+Teen+Digital12.jpg)
![Coke Teen Digital13.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/2aaed28f-c8a6-48bd-b616-081c572f2b64/Coke+Teen+Digital13.jpg)
![Coke Teen Digital14.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/047576ed-14ef-4967-9875-f504f61a0a47/Coke+Teen+Digital14.jpg)
![Coke Teen Digital15.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/b8477988-23de-466a-b188-74b381f1a997/Coke+Teen+Digital15.jpg)
![Coke Teen Digital16.jpg](https://images.squarespace-cdn.com/content/v1/6609eca4bd91761accbeed7a/1691eec1-ec34-47ef-bdc4-9a434ae2885e/Coke+Teen+Digital16.jpg)