Teen Coke Digital

Digital Creative Strategy, Refresh Creative Content, Visual Identity System

Digital platforms are integral to teenagers' lives and constantly expose them to brand messaging. Our project aimed to transform Coca-Cola's digital presence into a teen-focused space with visually and contextually engaging content.

Using Coca-Cola's existing branded visual assets, we enhanced elements to resonate with teens. We crafted The first Teen Coke digital communication using Coke's established design principles, featuring light, snackable content through stunning visuals and dynamic modular compositions that work for all digital devices seamlessly.